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        "rendered": "<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-ast-global-color-0-color\"><strong>CRM: definici\u00f3n y descripci\u00f3n general<\/strong><\/span><\/h4>\n\n\n\n<p>CRM es la abreviatura m\u00e1s utilizada de &#8220;Customer Relationship Management&#8221;, una estrategia ampliamente utilizada para la gesti\u00f3n de las interacciones de una empresa con sus clientes actuales o clientes y sus posibles clientes potenciales.<\/p>\n\n\n\n<p>La tecnolog\u00eda se utiliza para automatizar, organizar y sincronizar los procesos del negocio. CRM se aplica principalmente a las actividades de ventas y fuerza de ventas, pero tambi\u00e9n se utiliza para servicio al cliente, marketing y soporte t\u00e9cnico.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"293\" src=\"http:\/\/fabym.com\/wp-content\/uploads\/2021\/12\/vender-online-3-1024x293.png\" alt=\"\" class=\"wp-image-1224\" srcset=\"https:\/\/fabym.com\/wp-content\/uploads\/2021\/12\/vender-online-3-1024x293.png 1024w, https:\/\/fabym.com\/wp-content\/uploads\/2021\/12\/vender-online-3-300x86.png 300w, https:\/\/fabym.com\/wp-content\/uploads\/2021\/12\/vender-online-3-768x219.png 768w, https:\/\/fabym.com\/wp-content\/uploads\/2021\/12\/vender-online-3-1536x439.png 1536w, https:\/\/fabym.com\/wp-content\/uploads\/2021\/12\/vender-online-3-2048x585.png 2048w, https:\/\/fabym.com\/wp-content\/uploads\/2021\/12\/vender-online-3-600x171.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Objetivos principales de la gesti\u00f3n de relaciones con el cliente (o CRM)<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Atraer, encontrar y ganar nuevos clientes o clientes<\/li><li>Continuar nutriendo los actuales que ya est\u00e1n en la base de datos de ventas de la empresa.<\/li><li>Atraer a antiguos clientes o clientes para que vuelvan a la empresa.<\/li><li>Reducir los costos del servicio al cliente y los esfuerzos de marketing.<\/li><\/ul>\n\n\n\n<p>La gesti\u00f3n de relaciones con los clientes suele ser una estrategia empresarial para toda la empresa que incorpora la interfaz con los clientes de todos los departamentos. Para implementar con \u00e9xito esta estrategia en particular, debe poder medir y valorar sus clientes o las relaciones con los clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Los beneficios de CRM<\/h3>\n\n\n\n<p>Un sistema de gesti\u00f3n de la relaci\u00f3n con el cliente correctamente implementado conlleva una serie de beneficios para una empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Beneficios principales de la gesti\u00f3n de la relaci\u00f3n con el cliente.<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Mejor retenci\u00f3n de clientes o clientes.<\/li><li>Apoyo a la toma de decisiones.<\/li><li>Distribuir y \/ o compartir datos.<\/li><li>Mejora de la lealtad del cliente o del cliente, el servicio (eficiencia y calidad) y la satisfacci\u00f3n.<\/li><li>Mayor rentabilidad<\/li><li>m\u00e1s negocios nuevos y repetidos<\/li><li>reducci\u00f3n de costos.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Estrategia vers\u00e1til<\/h3>\n\n\n\n<p>La iniciativa de elegir e implementar un sistema CRM se puede ejecutar con \u00e9xito, pero requiere que el sistema CRM est\u00e9 definido, se eval\u00faen todos los riesgos y los costos o gastos relacionados deben cuantificarse de acuerdo con las &#8220;Tres P&#8221;.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Personas:<\/strong> la cultura de los empleados de la empresa Para que un sistema CRM tenga \u00e9xito, la empresa debe convencer a su gente o miembros del personal de que esta nueva tecnolog\u00eda y los flujos de trabajo que resultar\u00e1n beneficiar\u00e1n tanto al empleado como al cliente.<\/li><li><strong>Procedimientos: <\/strong>la forma en que se llevan a cabo los negocios \u201c] A pesar de que cualquier sistema CRM contiene una serie de componentes tecnol\u00f3gicos, los valores centrales del sistema giran en torno a los procesos comerciales y al cliente o servicio al cliente.<\/li><li>Esto debe evaluarse de acuerdo con varios factores clave, incluida la alineaci\u00f3n de esta estrategia comercial con los objetivos de la empresa, la capacidad de entregar los datos y la informaci\u00f3n correctos a los empleados adecuados y la facilidad de adopci\u00f3n, implementaci\u00f3n y uso del sistema.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfPor qu\u00e9 deber\u00eda elegir el Optimizador de marketing?<\/h3>\n\n\n\n<p>Marketing Optimizer incluye una de las aplicaciones de software CRM m\u00e1s innovadoras y s\u00f3lidas disponibles actualmente en el mercado. Le permitir\u00e1 mejorar sus ventas y rentabilidad mientras reduce sustancialmente su estr\u00e9s. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"293\" src=\"http:\/\/fabym.com\/wp-content\/uploads\/2021\/12\/vender-online-4-1024x293.png\" alt=\"\" class=\"wp-image-1225\" srcset=\"https:\/\/fabym.com\/wp-content\/uploads\/2021\/12\/vender-online-4-1024x293.png 1024w, https:\/\/fabym.com\/wp-content\/uploads\/2021\/12\/vender-online-4-300x86.png 300w, https:\/\/fabym.com\/wp-content\/uploads\/2021\/12\/vender-online-4-768x219.png 768w, https:\/\/fabym.com\/wp-content\/uploads\/2021\/12\/vender-online-4-1536x439.png 1536w, https:\/\/fabym.com\/wp-content\/uploads\/2021\/12\/vender-online-4-2048x585.png 2048w, https:\/\/fabym.com\/wp-content\/uploads\/2021\/12\/vender-online-4-600x171.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>",
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        "rendered": "<p>CRM: definici\u00f3n y descripci\u00f3n general CRM es la abreviatura m\u00e1s utilizada de &#8220;Customer Relationship Management&#8221;, una estrategia ampliamente utilizada para la gesti\u00f3n de las interacciones de una empresa con sus clientes actuales o clientes y sus posibles clientes potenciales. La tecnolog\u00eda se utiliza para automatizar, organizar y sincronizar los procesos del negocio. CRM se aplica [&hellip;]<\/p>",
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